Privacy policy

Last updated: June 25, 2026

DEJOOEY Co., Ltd. (“DEJOOEY”, “we”, “us”, or “our”) operates this online store and website at dejooey.com, including all related information, content, features, tools, products, and services offered through the website.

This Privacy Policy explains how we collect, use, disclose, transfer, store, and protect your personal information when you visit our website, make a purchase, create an account, use our services, or communicate with us.

Our store is powered by Shopify, which helps us provide our online store, process orders, support payments, manage customer information, and operate related services.

By accessing or using our website or services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you.

Depending on how you interact with our website and services, we may collect or process the following categories of personal information:

  • Contact information, including your name, billing address, shipping address, email address, and phone number

  • Order and transaction information, including products you view, add to your cart, purchase, return, exchange, or cancel

  • Payment-related information, including payment method, transaction details, payment confirmation, and fraud prevention information

  • Account information, if you create an account, including login details, order history, saved addresses, preferences, and settings

  • Customer support and communication information, including messages, inquiries, requests, complaints, and responses exchanged with us

  • Device and usage information, including IP address, browser type, device identifiers, operating system, referral pages, pages viewed, and how you interact with our website

  • Marketing preference information, including whether you have subscribed to or opted out of marketing communications

  • Cookie and tracking information, as described in the “Cookies and Similar Technologies” section below

We do not intentionally collect sensitive personal information unless it is necessary for a specific purpose, permitted by law, and provided by you.

2. Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you when you place an order, create an account, contact us, subscribe to marketing communications, or otherwise provide information to us

  • Automatically through our website, including through cookies, pixels, tags, analytics tools, and similar technologies

  • From Shopify and other service providers that help us operate our store, process payments, fulfill orders, provide analytics, manage customer support, or protect our services

  • From payment processors, shipping carriers, logistics providers, marketing partners, advertising partners, fraud prevention providers, and business partners, where permitted by applicable law

3. How We Use Personal Information

We may use your personal information for the following purposes:

Providing and Operating Our Services

We use personal information to operate our store, process orders, accept payments, confirm purchases, arrange shipping, deliver products, manage returns and exchanges, provide customer support, maintain accounts, remember preferences, and provide the shopping experience you request.

Order Processing and Fulfillment

We use personal information to prepare, produce, pack, ship, deliver, track, return, exchange, or refund products, and to communicate with you about your order.

Payment, Security, and Fraud Prevention

We use personal information to process payments, verify transactions, detect and prevent fraud, investigate suspicious activity, protect our website and customers, and maintain the security of our services.

Payment information is processed through secure third-party payment providers. We do not store full payment card information.

Customer Communication

We use personal information to respond to inquiries, provide customer service, send order confirmations, provide delivery updates, handle return or exchange requests, and communicate important information about our services.

Marketing and Advertising

Where permitted by applicable law, we may use personal information to send marketing communications, provide product information, personalize content, measure marketing performance, and show online advertisements that may be relevant to you.

You may opt out of marketing emails at any time by using the unsubscribe link included in our emails or by contacting us.

Analytics and Service Improvement

We may use personal information to understand how customers use our website, improve our products and services, measure website performance, identify technical issues, and enhance the shopping experience.

Legal and Compliance Purposes

We may use personal information to comply with applicable laws, respond to legal requests, enforce our terms and policies, resolve disputes, protect our rights, and protect the rights, safety, and property of our customers, business, and others.

4. Legal Bases for Processing

Where applicable data protection laws require a legal basis for processing personal information, we rely on one or more of the following legal bases:

  • Performance of a contract, including processing orders, payments, shipping, returns, exchanges, and customer service requests

  • Compliance with legal obligations, including tax, accounting, consumer protection, customs, and recordkeeping requirements

  • Our legitimate interests, including operating and improving our business, securing our website, preventing fraud, managing customer relationships, and protecting our rights

  • Your consent, including for certain marketing communications, cookies, or other activities where consent is required by law

Where we rely on consent, you may withdraw your consent at any time, subject to applicable law.

5. How We Disclose Personal Information

We may disclose personal information to third parties for legitimate business, operational, and legal purposes, including:

  • Shopify, which hosts and powers our online store

  • Payment processors and financial service providers

  • Shipping carriers, fulfillment providers, customs brokers, and logistics partners

  • IT, hosting, cloud storage, analytics, security, fraud prevention, customer support, and operational service providers

  • Marketing, advertising, and analytics partners, where permitted by applicable law

  • Professional advisors, including lawyers, accountants, auditors, insurers, and consultants

  • Legal authorities, regulators, courts, law enforcement, or government agencies where required or permitted by law

  • Parties involved in a business transaction, including a merger, acquisition, restructuring, financing, sale, transfer, or other change involving all or part of our business or assets

We do not sell personal information in the ordinary sense of exchanging personal information for money. Depending on where you live, certain advertising or analytics activities may be considered “sharing”, “selling”, or “targeted advertising” under applicable privacy laws. Where required, you may have the right to opt out of such activities.

6. Relationship with Shopify

Our store is hosted and powered by Shopify. Personal information you provide through our website may be transmitted to, stored by, and processed by Shopify and relevant service providers in order to operate the store, process transactions, provide customer support, improve services, and help secure the platform.

Shopify may also process certain personal information independently for its own purposes, including to provide, protect, and improve Shopify’s services.

You can learn more about Shopify’s privacy practices through Shopify’s privacy information.

7. Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, remember your preferences, analyze website performance, improve the shopping experience, support security, and assist with marketing or advertising activities.

Cookies may be placed by us, Shopify, or third-party service providers. These technologies may collect information such as your IP address, device information, browser information, pages viewed, links clicked, and interactions with our website.

Depending on where you live, you may have the right to manage or withdraw consent for certain cookies or tracking technologies through your browser settings, device settings, cookie banner, or privacy choices provided on our website.

You can also control cookies through your browser settings. If you disable cookies, certain parts of our website may not function properly.

8. Retention of Personal Information

We retain personal information for as long as necessary to provide our services, fulfill orders, maintain your account, comply with legal obligations, resolve disputes, prevent fraud, enforce agreements, and operate our business.

Where applicable, we may retain certain records for the periods required under Korean law, including:

  • Records concerning display and advertising: 6 months

  • Records concerning contracts, order withdrawals, cancellations, returns, or exchanges: 5 years

  • Records concerning payment and supply of goods or services: 5 years

  • Records concerning consumer complaints or dispute resolution: 3 years

When personal information is no longer necessary for the purposes for which it was collected, and retention is no longer required by law or legitimate business needs, we will delete, anonymize, or securely destroy it.

9. Destruction of Personal Information

When the purpose of processing personal information has been fulfilled, or when the retention period has expired, we will delete or destroy the personal information without undue delay, unless retention is required by applicable law.

Electronic records will be deleted using technical methods designed to prevent recovery. Physical records, if any, will be shredded, destroyed, or otherwise disposed of securely.

10. Security of Personal Information

We take reasonable administrative, technical, and physical measures to help protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.

However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security of personal information.

11. International Transfers

We may transfer, store, and process personal information outside the country or region where you live, including in the Republic of Korea and in countries where Shopify, payment providers, shipping partners, cloud service providers, analytics providers, or other service providers operate.

Where required by applicable law, we rely on recognized transfer mechanisms, contractual safeguards, consent, or other lawful measures for international transfers of personal information.

12. Children’s Privacy

Our website and services are not intended for children. We do not knowingly collect personal information from children under the age of majority in their country or region.

If you believe that a child has provided us with personal information, please contact us so that we can take appropriate steps to delete the information, where required by applicable law.

13. Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

  • Right to access or know the personal information we hold about you

  • Right to request correction of inaccurate or incomplete personal information

  • Right to request deletion of personal information

  • Right to request a copy of your personal information or data portability, where applicable

  • Right to object to or restrict certain processing, where applicable

  • Right to withdraw consent, where processing is based on consent

  • Right to opt out of marketing communications

  • Right to opt out of sale, sharing, or targeted advertising, where applicable

  • Right to lodge a complaint with a data protection authority, where applicable

These rights are not absolute and may apply only in certain circumstances. We may need to verify your identity before responding to your request.

To exercise your rights, please contact us at lechoix@dejooey.com.

If you are located in the European Economic Area or the United Kingdom, you may also have the right to lodge a complaint with your local data protection authority.

14. Third-Party Websites and Links

Our website may contain links to websites, platforms, or services operated by third parties. We are not responsible for the privacy, security, accuracy, or practices of third-party websites or services.

You should review the privacy policies and terms of those third-party websites before providing personal information to them.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, operational needs, legal requirements, or regulatory reasons.

When we update this Privacy Policy, we will post the revised version on this website and update the “Last updated” date.

16. Contact

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise your privacy rights, please contact us at:

DEJOOEY Co., Ltd.
Email: lechoix@dejooey.com
Address: 25-13, Jeungga-ro 2an-gil, Seodaemun-gu, Seoul, Republic of Korea, 03698

For the purpose of applicable data protection laws, DEJOOEY Co., Ltd. is the data controller of your personal information.